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Cookie Notification


By using this website (the ‘Website’) you consent to the use of cookies in accordance with this Cookie Notification by Carlsberg UK Limited, company reg. no. 00078439, registered office at Marston's House, Brewery Road, Wolverhampton, WV1 4JT (‘Carlsberg’, ‘we’, ‘us’, ‘our’) and our partners.  Umbrella Risk Management Limited, company reg. no. 05397976, registered office at Dodwell House, Chilton Business Centre, Chilton, Buckinghamshire, HP18 9LS (‘Umbrella’) has been appointed by Carlsberg to create, operate and administer the Website, including setting and administering cookies, on behalf of Carlsberg. Carlsberg is the data controller and Umbrella is Carlsberg’s data processor in connection with Personal Data collected by/from the Website including by/from cookies.   You will have seen a pop up to this effect on your first visit to the Website. Although it will not usually appear on subsequent visits, you may withdraw your consent at any time by following the instructions under ‘Disabling and managing cookies’.

Carlsberg is part of a global group of companies. In that connection Umbrella may share your Personal Data with us and we may share your Personal Data with the following Carlsberg group companies (‘Carlsberg Group Entities’):

  1. Marston’s PLC (the ultimate parent company of our shareholder, Marston’s Trading Limited);
  2. our shareholder Carlsberg UK Holdings Limited and any entity which replaces it as a shareholder (in whole or in part) from time to time (‘Carlsberg Shareholder’);
  3. any member of the Carlsberg Shareholder’s group, which means its other subsidiaries, its shareholders, the ultimate holding companies of its shareholders and their subsidiaries;
  4. any of our subsidiaries; and
  5. any member of the Carlsberg Marston’s Brewing Company Group. The Carlsberg Marston’s Brewing Company Group includes the following entities: Carlsberg Marston’s Brewing Company Limited; Carlsberg UK Limited; Carlsberg Supply Company UK Limited; Marston's Beer Company Limited; London Fields Brewery Opco Limited; and any other group companies from time to time,

for the purposes stated in this Cookie Notification. Each of those companies may also process and use your Personal Data for the purposes stated in this Cookie Notification, but they do it independently on their own behalf only.

Disabling and managing cookies

If you do not agree to the use of cookies on the Website, please manage your cookie preferences by pressing the button ‘Manage Cookies’. Please note that the functionality of the Website and the services provided may be affected if cookies are disabled.

Where the organisation setting the cookie provides an automated disabling tool in respect of its cookie(s) we list below the name of that organisation, the category of cookies it sets, together with a link to its automated disabling tool. In all other cases, we list the names of the cookies themselves and their source at the date of this Cookie Notification, so that you can easily identify and disable them through your browser controls.

Some browsers make it possible for you to signal that you do not want your internet browsing activity to be tracked. Disabling tracking may interfere with some uses of the Website and the services provided on the Website.

After your initial visit to the Website, Umbrella, on our behalf, may change the cookies used by the Website. This Cookie Notification will always allow you to know who is placing cookies and for what purposes, and give you the means to disable them, so you should check it from time to time.

What are cookies?

Cookies are text files containing small amounts of information which are downloaded to your device when you visit a website. Cookies are then sent back to the originating web domain on your subsequent visits to that domain. Most web pages contain elements from multiple web domains, so when you visit the Website your browser may receive cookies from several sources.

Cookies are useful because they allow a website to recognise a user’s device. Cookies allow you to navigate between pages efficiently, remember preferences and generally improve the user experience. They can also be used to tailor advertising to your interests through tracking your browsing across websites.

Session cookies are deleted automatically when you close your browser and persistent cookies remain on your device after the browser is closed (for example to remember your user preferences when you return to a website).

What types of cookies are used?

We describe the categories of cookies that we, our affiliates and our contractors (e.g. Umbrella on our behalf) use in this Cookie Notification.

Strictly Necessary Cookies

These cookies are essential to enable you to move around the Website and use its features. Without these cookies, services you have asked for (such as navigating between pages, using a shopping cart or e-billing services) cannot be provided. 

The Website currently uses the following, strictly necessary cookies:

Cookie name Source Purpose Duration Further information
SSID Umbrella Every page on this Website is protected behind an 'age gate' requiring opt-in proof of age. This cookie stores the confirmation of opt-in to prevent being presented with the age gate on subsequent page requests. The cookie remembers cookie status and preferences made to prevent being presented with the cookie consent on subsequent page requests, and the status of any security captcha code, helping to deter bulk or automated submissions. Session  

Performance and Analytic Cookies

We make use of performance and analytic cookies to analyse how our visitors use the Website and to monitor the Website’s performance. This allows us to provide a high-quality experience by customising our offering, and quickly identifying and fixing any issues that arise. For example, we might use performance cookies to keep track of which pages are most popular, which method of linking between pages is most effective, and to determine why some pages are receiving error messages. We might also use these cookies to highlight articles or site services that we think will be of interest to you based on your use of the Website. The information collected by these cookies is not associated with your personal information by us or by our contractors.

The Website currently uses the following performance and analytic cookies:

Cookie name Source Purpose Duration Further information
_ga Google Analytics Set by Google Analytics to store uniquely identifiable id for each visitor. 2 years Click here for Google’s privacy policy in respect of Google Analytics
_gid Google Analytics Set by Google Analytics to store uniquely identifiable id for each visitor. 1 day You may opt out of tracking by Google Analytics by visiting here
_dc_gtm_UA-XXXXXXXX-XX Google Analytics Set by Google Analytics to store uniquely identifiable id for each visitor across multiple Carlsberg Group websites. 1 day You may opt out of tracking by Google Analytics by visiting here
gat_UA-XXXXXXXX-XX Google Analytics Set by Google Analytics to store uniquely identifiable id for each visitor across multiple Carlsberg Group websites. 1 day You may opt out of tracking by Google Analytics by visiting here

HTML email web beacons

Our emails may contain a single, campaign-unique ‘web beacon pixel’ to tell us whether our emails are opened and verify any clicks through to links within the email. We may use this information to determine which of our emails are more interesting to you and to query whether users who do not open our emails wish to continue receiving them. The pixel will be deleted when you delete the email. If you do not wish the pixel to be downloaded to your device, you should select to receive emails from us in plain text rather than HTML. Some of the pages on the Website may also contain web beacons which allow us to count visitors who have viewed our pages. They allow us to develop statistical information about the activities and features that most interest our consumers for the purpose of providing more personalised content. In general, they are not used to access personally identifiable information without your consent.

Pixel tags may be shared with third parties that directly support our promotional activities and website development. For example, in order to measure the effectiveness of our ads, third parties, including Facebook, may use cookies, web beacons, and other storage technologies to collect or receive information from the Website and elsewhere on the internet, and use that information to provide measurement services to and target ads on their own platforms. You can find out how to opt-out of the collection and use of information for ad targeting by third parties here: and

Use of IP addresses and web logs

Umbrella may also use your IP address and browser type to help diagnose problems with its server (on which the Website is hosted), to administer the Website and Carlsberg and Umbrella (on Carlsberg’s behalf) may use your IP address and browser type to improve the service offered to you. An IP address is a numeric code that identifies your computer on the internet. Your IP address might also be used to gather broad demographic information.

We may perform IP lookups to determine which domain you are coming from (e.g. to more accurately understand our users’ location.

This Cookie Notification does not cover third party websites

Please note that this Cookie Notification does not apply to, and we are not responsible for, the cookie and privacy practices of third-party websites that may be linked to the Website.

Changes to the Cookie Notification

We encourage you to review this Cookie Notification from time to time to stay informed of how we are using cookies.

This Cookie Notification was last updated in July 2021.